WPI Re:Connect

Twice a year advertisers gather from around the globe for the Worldwide Partners Global Summit. For the spring 2023 conference in Montreal, the theme, Re:Connect, was about connecting with different people, ideas and perspectives. LG2 was tapped to develop an identity that reflected the theme and the spirit of the conference itself. To reflect this diversity, a range of graphic patterns in the form of spheres was developed. By mixing and matching these patterns in various combinations, a series of bold and energetic emblems have been created for the conference that come to life in different ways. The globe graphics are superimposed on a contemporary grid with streamlined typography and monochromatic images of Montreal. This mid-century-inspired approach is a perfect fit for the iconic city, known for its influential contributions to modernist Canadian graphic design.

Client: WPI
Agency: LG2
Role: Designer & Animator
Executive Creative Director: Ryan Crouchman
Internal Activations Manager: Vanessa Bourque

Applied Arts Awards Winner 2023:
Entire Promotional Design Program

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Selected Works

WPI Re:ConnectEvent Branding

LatticeBranding

MS CanadaRebrand, Art Direction

LCBO Holiday 2023Packaging, Art Direction

LCBO Spring 2024Packaging, Illustration, Art Direction

Future FuelBranding, Packaging, Web Design

Relics ZinePublication Design

Electric IslandBranding

TIFF SoiréeEvent Material

autoTRADER MediaBranding & Corporate Design

Contact
Please contact via LinkedIn

Contact
Please contact via LinkedIn

Follow & Connect
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Follow & Connect
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© Grant Irving Design 2024

© Grant Irving Design 2024

© Grant Irving Design 2024