WPI Re:Connect
Twice a year advertisers gather from around the globe for the Worldwide Partners Global Summit. For the spring 2023 conference in Montreal, the theme, Re:Connect, was about connecting with different people, ideas and perspectives. LG2 was tapped to develop an identity that reflected the theme and the spirit of the conference itself. To reflect this diversity, a range of graphic patterns in the form of spheres was developed. By mixing and matching these patterns in various combinations, a series of bold and energetic emblems have been created for the conference that come to life in different ways. The globe graphics are superimposed on a contemporary grid with streamlined typography and monochromatic images of Montreal. This mid-century-inspired approach is a perfect fit for the iconic city, known for its influential contributions to modernist Canadian graphic design.
Client: WPI
Agency: LG2
Role: Designer & Animator
Executive Creative Director: Ryan Crouchman
Internal Activations Manager: Vanessa Bourque
Applied Arts Awards Winner 2023:
Entire Promotional Design Program
Selected Works
WPI Re:ConnectEvent Branding
LatticeBranding
MS CanadaRebrand, Art Direction
LCBO Holiday 2023Packaging, Art Direction
LCBO Spring 2024Packaging, Illustration, Art Direction
American Apparel Printwear TourEvent Material
Future FuelBranding, Packaging, Web Design
Relics ZinePublication Design
Electric IslandBranding
Mackay Farms & StablesBranding
TIFF SoiréeEvent Material
autoTRADER MediaBranding & Corporate Design