LCBO Holiday 2023

The Liquor Control Board of Ontario is one of the world’s largest beverage alcohol retailers with more than 650 stores across Ontario. Each quarterly season the LCBO rolls out a new thematic packaging series. These packaging series further enhances its status as a popular gifting destination. For the 2023 holiday season, the ask was to create a packaging series that was both celebratory and organic in nature. My concept was to create a series of gift packages that feature winter greenery native to Ontario. The overall look is a nod to the beauiful decorations often featured in homes during the holiday season. The use of red and green foil brings sparkle and joy. 

Client: LCBO
Agency: LG2
Role: Designer
Executive Creative Director: Ryan Crouchman
Group Account Director: Antoine Levasseur
Account Manager: Danielle Mastronardi
Production Director: Tara Greguric
Production Artists: Carren Sauder, Lisa Ye
Photography & Art Direction: Grant Irving, LCBO Team