Lattice
Lattice is a Brooklyn, NY based creative studio that is focused on crafting and directing digital installations and environmental experiences. Founded by Creative Director and Technologist Mary Franck, the studio will be launching this year. In digital experiences the root of all visual output is the pixel or bit. Lattice’s brand and design system explores how this universal building block can act as the foundation for the brand. The result is a brand expression that is both imaginative and computer confident, digital forward and artistic. An identity that can be embraced for its ability to highlight Lattice’s range of work that prompts people to feel joy as they view in awe.
Lattice is a Brooklyn, NY based creative studio that is focused on crafting and directing digital installations and environmental experiences. Founded by Creative Director and Technologist Mary Franck, the studio will be launching this year. In digital experiences the root of all visual output is the pixel or bit. Lattice’s brand and design system explores how this universal building block can act as the foundation for the brand. The result is a brand expression that is both imaginative and computer confident, digital forward and artistic. An identity that can be embraced for its ability to highlight Lattice’s range of work that prompts people to feel joy as they view in awe.
Client: Mary Franck, Lattice
Freelance Project
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Brand Strategy
Brand Identity
Brand Guidelines
Assets toolkit
Web template
Above: Starting with Displaay's typeface "Gellix" as a base for the logo, a pixel version was created that matches the same proportions. This allows for playful mixing and matching of the characters. The design system is built around a modular pixel grid inspired by the letterforms.
Above: Starting with Displaay's typeface "Gellix" as a base for the logo, a pixel version was created that matches the same proportions. This allows for playful mixing and matching of the characters. The design system is built around a modular pixel grid inspired by the letterforms.
Selected Works
WPI Re:ConnectEvent Branding
LatticeBranding
MS CanadaRebrand, Art Direction
LCBO Holiday 2023Packaging, Art Direction
LCBO Spring 2024Packaging, Illustration, Art Direction
American Apparel Printwear TourEvent Material
Future FuelBranding, Packaging, Web Design
Relics ZinePublication Design
Electric IslandBranding
Mackay Farms & StablesBranding
TIFF SoiréeEvent Material
autoTRADER MediaBranding & Corporate Design