Future Fuel

Future Fuel is a fictional beer and beverage company that is working to transform the industry through forward thinking brewing techniques and unexpected twists on contemporary and classic flavours. Keen to establish themselves as a beer brand of the future, a brand system consisting of photography, texture, and modern typography was developed to portray a tone that is both technological and industrial. Inspired by sci-fi and and futurism, a bold and vibrant colour palette was used to highlight the punchy attributes of the drinks. Pure black is used to contrast the vibrant tones and provide a trusting sense of sophistication. As a craft beer enthusiast, this project is an exploration into beer branding, packaging, and website design. 

Personal Project
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Branding
Packaging
Website Design