Electric Island

Electric Island is an annual electronic music festival hosted on Toronto Island, which draws in large crowds eager to lose themselves to the sounds of deep house and techno music. Being a dynamic festival with multiple long weekend events spanning the course of the summer, the festival’s producer Embrace sought to rebrand its identity in order to better reflect the festival’s more mature vibe and varied offerings. My concept was to develop a versatile identity through an ever-changing logo that could be adapted for each weekend and that would pull reference from both Electric Island’s unique geographic location and pulsing music.

Client: Embrace
Designed at: Cosmic
Creative Direction: Andrew Terwissen
Unused presented concept

Above: Intended to be flexible, the logo has the ability to warp to music and sound.

Above & Continued: Each weekend has it's own unique logo variation and distinict colour scheme.